
Our core values
Amara’s core values are deeply rooted in it's Natural & African heritage.
At Amara, we believe in celebrating your natural beauty, inside and out. Our products are made with African ingredients that nourish, protect, and celebrate your skin just the way it is.
What we stand for:
African ingredients for African skin: We offer skincare crafted by nature, using oils sourced directly from African farms to keep skin soft, hydrated, and radiant.
Authenticity: We believe skincare isn’t just about looking good, it’s about feeling good. We value celebrating real moments of self-care while honouring the farmers who make our products possible.
Self-care, naturally: From your morning routine to winding down at night, we create products that turn everyday moments into rituals of love, care, and confidence. At Amara, we’re not just about skincare, we’re about self-care that allows consumers to feel empowered, beautiful, and connected to nature.